Leveraging costumer experiences and online reviews to improve marketing strategies of restaurants
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | costumer experience costumer feedbacks marketing strategies Online reviews restaurant marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/46110 |
| Kivonat: | This thesis examines the role of customer experiences and online reviews in improving the marketing strategies of restaurants. With the rise of online platforms, such as Yelp and TripAdvisor, customers are increasingly sharing their dining experiences and opinions with a wider audience. Therefore, it is essential for restaurants to leverage this information to improve their marketing strategies and attract more customers. The research investigates the impact of customer experiences and online reviews on consumers' decision-making processes and how restaurants can use this information to enhance their marketing efforts.The research provides insights and recommendations for restaurants to effectively leverage customer experiences and online reviews to enhance their marketing efforts and gain a competitive advantage in the highly competitive restaurant industry. Overall, this thesis highlights the importance of customer feedback in improving marketing strategies and emphasizes the need for restaurants to adapt to the changing digital landscape to succeed in today's market. |
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