How could a Western European country marketing communication strategy be implemented for an Eastern European country like Hungary, for example, in the case of Heineken Hungary PLC?
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | corporate marketing strategies culture global marketing interkultural communication multinational companies |
| Online Access: | http://dolgozattar.uni-bge.hu/52762 |