Artificial Intelligence in Social Media Marketing
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | artificial intelligence business marketing marketing online marketing Social media |
| Online Access: | http://dolgozattar.uni-bge.hu/52816 |
| Kivonat: | In my thesis, an in-depth exploration of the pervasive influence of Artificial Intelligence (AI) within the social media marketing will be undertaken. The primary objective is to find out the extent to which AI in social media can go. Where can we exploit AI and where should we draw the line? Moreover, the research seeks to establish whether the element of creativity that human workers contribute to the dynamic landscape of social media marketing is irreplaceable or not. Is AI able to do such an amazing “job” that we cannot tell what is real anymore? Ultimately, the focal point of this study is regarding the perspectives of the general population, shedding light on potential concerns and expectations surrounding this evolving technological landscape. |
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