Borítókép

Marketing with or without celebrity

Elmentve itt :

Bibliográfiai részletek
Szerző:	Székelyhidi Zsanett
További közreműködők:	Veszelovits Bella
Dokumentumtípus:	Diplomadolgozat
Kulcsszavak:	advertisements celebrity humour marketing videomarketing
Online Access:	http://dolgozattar.uni-bge.hu/53032

MARC


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100	1		\|a Székelyhidi Zsanett
245	1	0	\|a Marketing with or without celebrity \|c Székelyhidi Zsanett \|h [elektronikus dokumentum]
520	3		\|a The world of marketing, particularly video marketing, has seen a significant transformation with the rise of online content and video-sharing platforms. Celebrities, who have the power to influence people through promotion and advertising, are becoming more and more popular in the online world. During this process, the joint campaign of Bence Istenes and Rossmann gained notice. The paper will include research about this collaboration. Participants expressed their opinions on this campaign along with Ádám Fürjes, who is the Online Marketing Manager of Rossmann. The answers of theindividuals who filled out the survey, the focus group, and Fürjes could clear this topic even more and tell the reader about the future of video marketing.
695			\|a advertisements
695			\|a celebrity
695			\|a humour
695			\|a marketing
695			\|a videomarketing
700	1		\|a Veszelovits Bella \|e ths
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