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Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions

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Bibliographic Details
Main Author: Trombitás Lili
Other Authors: Sarkadi Katalin
Format: Thesis
Kulcsszavak:awareness
CSR
Purchase decisions
sustainability
Unilever
Online Access:http://dolgozattar.uni-bge.hu/53089
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