The effect of online communication on the consumer behaviour of generation Y and Z

The importance of eco consciousness and its expression in the consumer behavior of generation X, Y and Z in fashion
‌: Királyfalvi Dóra

Consumer Behaviour Chocolate Packaging
‌: Nagy Dorina

Action Sport Marketing and Its Effect on Generation Y
‌: Szerb Mátyás

Fairtrade in Hungary compared to Sweden and its 3 most effective marketing communication tools among Z Generation
‌: Bárány Viktória

Food Allergy and Consumer Behaviour
‌: Sreenivas Murthy Anirudh

Generation Y and Z as a new guest segment
‌: Jakab Viktória Eszter

Targeting and activating the Y and Z generation through Gaming
‌: Tischler Marcell

The Recruitment of Generation Y and Z through the Lenses of Profession.hu
‌: Mányi Petra

The examination of consumer behaviour in Nike brand
‌: Horváth Roland

companies as changemakers for sustainable consumer behaviours
‌: Ezdini Idrak

The Impact of TikTok on Business to Consumer Communication and its Long-Term Effects on Online Video Consumption
‌: Baranyi Kristóf

An explanatory study of online consumer behaviour in Hungary in cases of purchases of smartphones
‌: Hoang Tamás

The Influence of Employer Branding on Generation Y and Z and Its Importance in Hungary
‌: Óvári Viktor Olivér

Recombination of product properties for increased demand for sustainable packaging under Generation Z consumers
‌: Paulovics Ágnes
Published: (2021)

Understanding generational differences in digital consumer behavior the role of generalizations
‌: Darab Szonja

Evolution of the eSport industry and its impact on the Hungarian Y&Z generation
‌: Vass Patrik Marcell

Analysing the implementation and communication of sustainability practices in Budapest hotels and the attitude of generation Z towards them
‌: Antal Stefánia Barbara

La consommation du smartphone de la génération Y et Z
‌: Forró Luca Virginia

Integrated Marketing Communications for different generations with reference to tourism
‌: Várady Mária Magdolna

Consumer behaviour of the Hungarian young adults in retail stores
‌: Gréczi Dániel

Consumer Behaviour In Fast Fashion At Brick-And-Mortar Store
‌: Dang Mai Nguyen

An Evaluation on How Consumer Behaviour is Influenced by Social Media
‌: Lee Songyi

Impact of Crises Management Packages on Consumer Buying Behaviour
‌: Megyeri Ildikó

The impact of the deposit return system on Hungarian consumer behaviour
‌: Faragó Bence

Differences in employer branding concerning generations X and Y
‌: Piller Balázs

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

Traveling habits of generation Z
‌: Fóti Kristóf Gábor

Psychographic workplace attitude and behaviour typology of the digital generation’s entrants to the labour market
‌: Górová Regina

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

Visitor case study in the framework of heritage interpretation and consumer behaviour
‌: Boka Izabella

Health conscious consumer behaviour in Hungary-compared to the international trends
‌: Bátai Zsuzsanna

Examining The Impact of Social Media Influencers' Credibility on Consumer Behaviour
‌: Králik Petra Laura

Employer branding to reach generation Y hype or the future of HR?
‌: Kovács Fruzsina
Published: (2013)

A Consumer Generated Marketing előretörésének új csatornái A bevonódás digitális eszközei
‌: Klagyivik Zsolt
Published: (2013)

The modern technology's effect on the knowledge transfer between generations
‌: Turkevei-Nagy Fanni Dorottya