How can Hungarian SMEs in the tourism sector strategically employ digital marketing to sustain and enhance their competitiveness in the contemporary digital age?
Saved in:
Main Author: | Bányai Dafna Maja |
---|---|
Other Authors: | Weninger Ágnes Rita |
Format: | Thesis |
Kulcsszavak: | Challenges regarding digitalization Change in the consumer decion making Digital marketing Small and medium-sized business Staying competitive |
Online Access: | http://dolgozattar.uni-bge.hu/55301 |
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