How can Hungarian SMEs in the tourism sector strategically employ digital marketing to sustain and enhance their competitiveness in the contemporary digital age?

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Bibliographic Details
Main Author: Bányai Dafna Maja
Other Authors: Weninger Ágnes Rita
Format: Thesis
Kulcsszavak:Challenges regarding digitalization
Change in the consumer decion making
Digital marketing
Small and medium-sized business
Staying competitive
Online Access:http://dolgozattar.uni-bge.hu/55301

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