How can Hungarian SMEs in the tourism sector strategically employ digital marketing to sustain and enhance their competitiveness in the contemporary digital age?

Apple Inc.'s Public Relations in the Digital Age A Comprehensive Assessment of Online and Offline
‌: Yozkalach Aytug

The systemic transformation of small and medium enterprises (SMEs) in the era of digitalization Challenges and strategic pathways in emerging industrial regions of China
‌: Wu Chaoqi, et al.
Published: (2025)

The role of media strategies in building and sustaining personal brands in the digital age
‌: Sadovska Aryna

Application of digital marketing tools in SMEs A study of Hungarian Micro- and Small sized enterprises operating in the retail sale of electronic devices and software
‌: Bendarzsevszkij Georg

Internationalization of the Moldovan SMEs sector
‌: Volnitchi Catalina

How does digitalization affect the retail industry
‌: Huang Linjing

How Can a Business Blog Create Competitive Advantage for B2B Businesses?
‌: Gegeshidze Konstantine

The differences in audit methodology of SMEs and corporations, with regard to the economic trends and the effect of digitalization
‌: Fekszi Elena Fruzsina

How to utilize digital content creation within customer journey?
‌: Rácz Dávid

The impact of Covid-19 pandemic to digitalization in B2C sector in Kyrgyzstan
‌: Kodirova Dinara

The role of customer experience in enhancing the competitiveness of the Moroccan tourism industry ‘Case of Essaouira & Marrakech’
‌: Belkaid Othmane

A Synergistic Approach for Sustainable Competitive Advantage in the Digital Health Era A Case Study of WeCare's Marketing Strategy and the Role of m-Health
‌: Abu Gharbiyeh Ahmad Moh'd Akram

The Role of Foreign Direct Investment in Enhancing Vietnam's Logistics Sector
‌: Mai Thi Van Anh

How did TikTok change the lives and communication of the digital agencies?
‌: Molnár Lilla Rebeka

Digital preparedness of the Hungarian SME sector in light of the COVID situation and their expectations from their banks
‌: Uhrin Dávid

Digital PR
‌: Farkas Márton

Digital diplomacy
‌: Ahmad Nesrina

Digital Economy
‌: Ruzimatova Shirinoy

Supplier Relationship Management and Achievement of Competitiveness through Strategic Procurement at Nilfisk
‌: Strack Gergely

The role of customer experience in enhancing the competitiveness of the Moroccan tourism industry - Casa of Marrakech and Essaouira
‌: Belkaid Othmane

Contemporary theories of monetary policy
‌: Gergedava Ana

Competition or cooperation How traditional banks and fintech firms can successfully collaborate
‌: Szekeres Viktória

Sustainability in SMEs – how the business deals with these challenges
‌: Sithole Mbali Ayanda
Published: (2022)

How can sustainable indicators be utilized in tourism?
‌: Almási Ádám

The proliferation of data-driven digital industry and the transformation to a digital society
‌: Blandl Andor

Digital Panic - Understanding the Dynamics of Bank Runs and Regulations in the Digital Sphere
‌: Nagy Réka

Digital governance and diplomacy
‌: Alaa Shuaeb

The Role of Digitization in Retail
‌: Sipos Gergely Miklós

Digital Transformation Challenges
‌: Pusztai Norbert

Competitiveness of the Hungarian Business Tourism Compared to the Italian Business Tourism Sector
‌: Nyikes Julianna

The Role of Quality Management Practices in Enhancing Productivity in Remote Work within the Education Sector
‌: Mukhamadiev Mansurkhon

Crutial factors of customer satisfaction that can be used to maintain or enhance market share of a corrugted company
‌: Sajben Fanni

Digital payment in Vietnam Challenges and prospects
‌: Pham Thi Ngoc Anh

Digital Transformation of Comics The Rise of Webtoon
‌: Borbás Blanka Dalma

Airbnb and Digital Guest Experiences
‌: Várady Mária Magdolna

Digital Transformation of the Economy International and Uzbek Experience
‌: Ruzimatova Shirinoy