Rebranding Strategies A Comprehensive Analysis of Organizational Transformation and Consumer Perception
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Main Author: | Pilter Bence |
---|---|
Other Authors: | Kovács Dr. András |
Format: | Thesis |
Kulcsszavak: | brand extension brand strategies case study image Lego rebranding |
Online Access: | http://dolgozattar.uni-bge.hu/57429 |
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