The Hungarian Sailing Federation’s Social Media Marketing
Elmentve itt :
| Szerző: | |
|---|---|
| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | content analysis social media communication social media marketing sports marketing youtube |
| Online Access: | http://dolgozattar.uni-bge.hu/57517 |
| Kivonat: | A well-established communication for businesses is essential, if they want to keep or expand their position on the market. Communication is a very complex subject, so in this thesis it will be narrowed down to social media communication. Starting with communication methods, strategies and later discovering marketing communication areas, methods and goals with understanding the marketing mix. Digital communication will be analyzed and narrowed down to social media communication. Understanding the history of social media, the background and role of each well-known and important platforms. With this gathered general knowledge the study will examine the Hungarian Sailing Federation’s social media communication strategy and its differences between their main events (Blue Ribbon and Olympics) and the off season, while reviewing its content strategy. |
|---|