The Impact of Gender Inequality in Advertisements
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | consumers' preferences gender marketing quantitative research social change |
| Online Access: | http://dolgozattar.uni-bge.hu/57592 |
| Abstract: | This thesis explores the impact of gender inequality in advertisements, examining how gender representations in media perpetuate societal norms and influence consumer perceptions. The study begins with a comprehensive literature review, defining gender inequality and reviewing historical and contemporary depictions of gender in advertising. Reviewing social construction theory, feminist theory, and critical media theory, the research investigates the mechanisms through which advertisements reinforce or challenge gender stereotypes. The text is aiming to identify persistent gender biases, with women often portrayed in stereotypical roles that emphasize beauty and domesticity, while men are depicted as dominant and authoritative. These portrayals not only reflect but also shape societal expectations and behaviors. The goal is to contextualize these findings within the broader media landscape, highlighting the implications for advertisers and the need for more equitable representation. |
|---|