Sustainable Fashion in Hungary Awareness, Challenges, and the Role of Greenwashing
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| Format: | Thesis |
| Kulcsszavak: | Fastfashion greenwashing slow fashion Slowfashion sustainability |
| Online Access: | http://dolgozattar.uni-bge.hu/57720 |
| Abstract: | This thesis explores sustainable fashion in Hungary, focusing on consumer attitudes, greenwashing, and brand practices like Nanushka's. Findings show growing sustainability awareness among 20–35-year-olds, though price sensitivity and skepticism toward green claims hinder adoption. Nanushka exemplifies eco-friendly practices but struggles to reach broader audiences. The study emphasizes transparency, affordability, and education as key to fostering trust and driving sustainable choices, offering insights for a greener fashion future. |
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