Eco-friendly Corporation, IKEA’s Eco-friendly Practices, Sustainability
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| Format: | Thesis |
| Kulcsszavak: | 21th century consumers' preferences corporations natural resources sustainability |
| Online Access: | http://dolgozattar.uni-bge.hu/57750 |
| Abstract: | This thesis explores the impact of IKEA's sustainability initiatives on consumer awareness, behavior, and perceptions. Through primary research, including a survey of IKEA customers, the study examines the alignment between the company's environmental goals and consumer understanding. Key themes include circular economy practices, eco-friendly purchasing trends, and communication gaps. The findings reveal significant potential for improving consumer engagement and highlight actionable strategies for bridging the gap between corporate efforts and public awareness to promote sustainability. |
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