Sustainable development in commerce

Elmentve itt :
Bibliográfiai részletek
Szerző: Mercz Ádám István
További közreműködők: Dr. Molnár Dr. Zsolt
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:21th century
business marketing
economic development
sustainability
sustainable development
Online Access:http://dolgozattar.uni-bge.hu/57764
Leíró adatok
Kivonat:The thesis aimed at proposing sustainability integration into strategic business frameworks in order to increase competitiveness and significance. In return, when firms face these challenges, GSD, transformational leadership and consumer push for environmental responsibility offer new frontiers that lead to better reputation, operation and financial performance. It therefore has concluded that sustainability needs to be part of corporate strategy, and a major factor for coping and thriving in modern businesses.