The Impact of Micro-Influencer Marketing on the Consumer Behavior of Millennials on Sunscreen Products in Thailand
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| Format: | Thesis |
| Kulcsszavak: | Consumer behavior content marketing Digital Marketing Trends micro influencer marketing online marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/57769 |
| Abstract: | The Effects of Social Media Marketing in Millennial Brand Loyalty This paper aims to examinethe effects of the specified forms of social media marketing on brand loyalty among millennialsin the age range of 24 – 39 years. According to survey, research examines the effect of usinginformative, entertaining, and interactive content on brand loyalty. More specifically, theanalyses seek to serve as insight into these avenues in building sustainable brand partnershipswith this significant target group.KeywordsSocial media marketingMillennialbrand loyaltyInformative contentEntertaining contentInteractive content |
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