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Consumer and buyer behaviour among Hungarian Gen Z’s and their preferences on International versus Local Coffee Establishments

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Bibliographic Details
Main Author: Adamov Adrienn
Other Authors: Hajeer dr. Ahmad
Ronczyk Anna
Format: Thesis
Kulcsszavak:döntéselemzés
élelmiszerfogyasztás
fogyasztói magatartás
nemzetközi marketing
vásárlói magatartás
Z generáció
Online Access:http://dolgozattar.uni-bge.hu/58123
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