Comparative Analysis of the Effectiveness of Traditional and Modern Marketing Methods in the Pharmaceutical Industry
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | comparative analysis Digital marketing digitális marketing Effectiveness of marketing gyógyszermarketing pharmaceutical marketing traditional marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/58543 |
| Kivonat: | Several studies have examined the influence of pharmaceutical marketing, typically focusing on either traditional or modern marketing methods separately. However, in recent years there has been a notable shift in marketing strategies, with a growing emphasis on modern digital techniques. My thesis offers a distinct contribution by conducting a comparative analysis of both traditional and modern marketing techniques within the pharmaceutical industry. Traditional techniques including print advertisements, television commercials, sales representative visits, and sponsorships have long been fundamental in pharmaceutical marketing. In contrast, the increasing importance of digital methods such as social media engagement, email marketing, and online content creation reflects an evolving marketing landscape that requires further investigation. |
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