Shockvertising-The Benetton case Effects of shocking and controversial advertising on brand image, brand awareness, and attitude of the customers /

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Bibliographic Details
Main Author:	Pap Kinga Kincső
Other Authors:	Hübner Andrea
Format:	Thesis
Kulcsszavak:	Marketing communication Shocking advertising Brand image Attitude Effects of advertising
Online Access:	http://dolgozattar.uni-bge.hu/8008

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