Analysing the methods of reaching a higher occupancy rate in hotels at lake Balaton, when facing the challenges of seasonality

Elmentve itt :
Bibliográfiai részletek
Szerző: Urfi Máté
További közreműködők: Garán Éva
Dokumentumtípus: Diplomadolgozat
Kulcsszavak:Seasonality
Balaton
GyTSz
Balatoni Kör
Hotel
Human resource management
Bor
Borturizmus
Minőség
Borászat
Online Access:http://dolgozattar.uni-bge.hu/988
Leíró adatok
Kivonat:Seasonality is one of the greatest challenges at holiday destinations, especially when these destinations are perceived as summer vacation venues. At lake Balaton, the shifting trends currently show a decay of foreign visitors, unbalanced by domestic guests, which results in a narrowing season. In order to stop such trends, the regional development plans are to be prescribed in accordance with the problems of the re-shaping off-season, meaning a higher demand in the post-summer months than before. Current employment policies avoid long-term planning, thus depriving professional assets to settle in the region. Trained, yet not educated employees tend not to seek career advancement, however are likely to leave for higher wages.