Enhancing University Branding through Fostering Intercultural Sensitivity A Comparative Study of Domestic Students in Various Bachelor Programs

Similarities and diffierencies in social media usage of Hungarian and Mexican university students during educational exchange programs in the University of Oviedo
‌: Vigh Erika

Exploring European Destination Branding for Enhancing Georgia's Tourism Industry
‌: Iashvili Giorgi

An exploratory study of intercultural communication of global companies
‌: Nagy Dorina

Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
‌: Mocanu Iulia

Intercultural management Modern management across globe
‌: Ismayilov Aydin

Interculturality & Multiculturality in the UNITED STATES
‌: Bor-Lévai Réka

Media Awareness among Students of the Budapest Business University
‌: Boldog Dalma
Published: (2023)

ChatGPT's Effects on University Students' Lives in Hungary
‌: Mózsi Péter Benjámin

Enhancing Customer Satisfaction and Loyalty through Service Dominant Logic A Customer Journey Analysis of Pang Dong Lai Trading Group in the Omni-Channel Retail Landscape
‌: Liu Jintao

The first experiences of the BEE Mentor Programme at the Faculty of International Management and Business of the Budapest Business School, University of Applied Sciences
‌: Horváth-Csikós Gabriella, et al.
Published: (2022)

Interculturality & Multiculturality in the 21st century
‌: Bor-Lévai Réka

Intercultural Management in Multinational Organizations of Hungary
‌: Magyar Anna Virág

Intercultural Management in Global Leading Conferences Kft.
‌: Mihályi Réka

Doing Business in Hungary and Indonesia – An Intercultural Approach
‌: Hidasi Judit
Published: (2017)

Intercultural differences at a workplace in the United States
‌: Horváth Nikolett

How Can Communication Channels Reflect to University Values? (Research Based on the Answer of BBU Students)
‌: Csongrádi Gyöngyi, et al.
Published: (2024)

Brand awareness through social media and influencer marketing - Case study Kincsem Hungary
‌: Kovács Anna

The Influence of Social Media Marketing on Attracting Budapest Business University Student Enrollment
‌: Pham Ha Phuong

Comparative Analysis of Communication Culture Among University Employees in Malaysia and Hungary
‌: Binti Shahrakbah Anissa Yasmeen

Going green all the way – an empirical study about inculcating sustainable and responsible behavior in the students of University of Debrecen
‌: Murtaza Shah Ali, et al.
Published: (2021)

Intercultural Conflicts in British-Hungarian and American-Hungarian International Organisations
‌: Falkné Bánó Klára
Published: (1996)

Zero waste production in Hungary through the example of the Grapoila brand
‌: Skaliczki Tímea Adrienn

Life enrichment through mobility — Investigating the impacts of student mobility programs on competences and skills
‌: Pulay Blanka

Perceived and applied employer branding through the example of The Ritz-Carlton, Budapest
‌: Nagy Bence

Promoting responsible thinking and behaviour at Swiss universities
‌: Paulovics Ágnes
Published: (2021)

Promoting responsible thinking and behaviour at Swiss Universities
‌: Paulovics Ágnes
Published: (2021)

The analysis of risk management of Fudan University in Hungary
‌: Yang Yueting

The role of international communication in enhancing the global perception of Vietnam
‌: An Tran Kieu

Kultúra összehasonlító (cross-cultural) és interkulturális (intercultural) kutatási modellek összehasonlító elemzés
‌: Török Judit
Published: (2010)

Correlation of innovativeness and impact on sustainability (SDG) at the universities of Europe
‌: Gregán Orsolya
Published: (2022)

Roles Of Shanghai's Urban Infrastructure In Enhancing Global Trade Connectivity
‌: Ni Duoliya

Az Universal Motor Kft. üzleti tervének elemző bemutatása
‌: Körmendi Andrea Tímea

Beer types, handcrafted beers, beer consuming habit comparison between the students of the Budapest Business School and the Vrije University Amsterdam
‌: Farkas Ákos

The challenges of intercultural business communication in a multicultural environment in the life of the Production Media Network Company
‌: Terényi Fanni

Social Media Marketing in the Scope of FMCG Brands’ Marketing Communication through the Case of Actimel in Hungary.
‌: Kalikan Zhaniya

Repositioning of Sió brand – how can a domestic brand be successful against international competitors
‌: Varga Petra