25-Year Odyssey in the World of Country Branding Overcoming Challenges and Celebrating Triumphs – 10 Lessons Based on Theory and Practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book part |
| Published: |
Budapesti Gazdasági Egyetem
Budapest
2024
|
| Series: | Branding in the academic and business world – Future challenges – BBU Day of Hungarian Science
|
| Subjects: | |
| doi: | 10.29180/978-615-6342-86-7_10 |
| Online Access: | http://publikaciotar.uni-bge.hu/2298 |
Similar Items
An Odyssey of Yugoslavian Ideology Emir Kusturicas’ Cinematic Communication
: Bozic Mila
: Bozic Mila
Branding in the academic and business world Future challenges
: Szegedi Krisztina
Published: (2024)
: Szegedi Krisztina
Published: (2024)
Lessons learned from the past ten years and future challenges in teaching taxation
: Galántainé Máté Zsuzsanna, et al.
Published: (2024)
: Galántainé Máté Zsuzsanna, et al.
Published: (2024)
The role of celebrities in the world of influencers
: Szigeti Márk
: Szigeti Márk
The contrasts of happiness between third and first world countries
: Franco Contreras Renata
: Franco Contreras Renata
60 Years of Türkiye-European Union Relations Challenges and Prospects
: Pekşen Hasan Deniz
Published: (2024)
: Pekşen Hasan Deniz
Published: (2024)
60 years of Hungarian Indonesian relations
: Novák Tamás
Published: (2015)
: Novák Tamás
Published: (2015)
Spotting the challenges in the regional downstream industry for MOL Plc in the years to come
: Deme Gábor
: Deme Gábor
Örökbefogadási trendek az elmúlt 25 évből
: Szűcs Natália
: Szűcs Natália
Holding back the years? Tradition and innovation in family wineries
: Heidrich Balázs, et al.
Published: (2022)
: Heidrich Balázs, et al.
Published: (2022)
Brand Building for a Product That Nobody Wants to Buy - Unveiling the xtraordinary Transformation in the Tire Industry A Case Study of Pirelli
: Burger Peter, et al.
Published: (2024)
: Burger Peter, et al.
Published: (2024)
Hungary's country brand focusing on how it is perceived by different segments of travellers
: Pozsár Péter
: Pozsár Péter
Development of Customer Experience in the Recent Years at General Electric
: Mozsár Orsolya
: Mozsár Orsolya
50 Years Of Sociology In Hungary Report on the joint anniversary conference of the Hungarian Sociological Association and the Institute for Sociology of the Centre for Social Sciences of the Hungarian Academy
: Géring Zsuzsanna, et al.
Published: (2014)
: Géring Zsuzsanna, et al.
Published: (2014)
The Comparison of Digitalization Based on Innovation or Economic Development Through Bibliometric Analysis Between Asian Countries and European Countries
: Can Esin Nesrin, et al.
Published: (2023)
: Can Esin Nesrin, et al.
Published: (2023)
Global challenges, national and enterpreneurial reponses in wine economy of the world
: Hofmeister Tóth Ágnes, et al.
Published: (2005)
: Hofmeister Tóth Ágnes, et al.
Published: (2005)
Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
: Mocanu Iulia
: Mocanu Iulia
Energy crisis and security challenges in the World Sustainable responses of the Asian economies and societies : Book of Abstracts
: Neszmélyi György Iván, et al.
Published: (2023)
: Neszmélyi György Iván, et al.
Published: (2023)
A magyarországi szervezett turizmus változásai az elmúlt 25 évben
: Nagy Éva Ilona
Published: (2014)
: Nagy Éva Ilona
Published: (2014)
Multifaceted Hungary - Developing and rebranding the country image based on segmentation
: Kerti Anna
: Kerti Anna
The Implementation of Country by Country Reporting in Central Europe
: Gúthy Eszter
: Gúthy Eszter
The appearance, consequences and solution of hyperinflation in th elast one hundred years
: Hajdu Péter László
: Hajdu Péter László
Female Objectification and Sexualisation In Advertising and Its Development in The Last 20 years
: Amanzholova Dana
: Amanzholova Dana
Tourism development of the city of Békéscsaba and its surroundings in the last ten years
: Szabó Fanni
: Szabó Fanni
Changes of The Financial World
: Ferenczi Péter
: Ferenczi Péter
The Challenges Posed by the COVID-19 Pandemic in Latin American Countries
: Potori Ágota Luca
: Potori Ágota Luca
How event management changed at InterContinental Budapest after the year 2000
: Nádaslaki Lili
: Nádaslaki Lili
Beyond green campuses Sustainability rankings as strategic tools for university branding
: Lukács Rita, et al.
Published: (2024)
: Lukács Rita, et al.
Published: (2024)
RotoZip - The European launch of a new brand for construction professionals with special attention to the Benelux countries
: Varga Zoltán
: Varga Zoltán
A táncsport közösségépítő szerepe a 17-25 éves korosztály körében
: Horváth Adrienn
: Horváth Adrienn
Lengyelország és Európa - 25 év politikai, gazdasági és kulturális változásai
: Fodor-Mózes Barbara
: Fodor-Mózes Barbara
Az egészséges táplálkozás a 25-35 év közötti nők körében
: Borbély Anita
: Borbély Anita
A 25 éves kor alatti fiatalok pénzügyi megtakarításai és tájékozottsága
: Bennárik Csilla
: Bennárik Csilla
A 25 éves kor alatti fiatalok pénzügyi megtakarításai és tájékozottsága
: Bennárik Csilla
: Bennárik Csilla
Impact of the EU on founding country Germany and accession country Greece
: Hofmann Jana
: Hofmann Jana
What makes Hungary attractive for travellers? Overview of the basic touristic potentials of Hungary, the process of the change of the touristic motivations through the last 10 years and future trends
: Kovács Krisztina
: Kovács Krisztina
Populism in developed countries
: Zurita Victor
: Zurita Victor
Developing appropriate housing finance system in Mongolia. Comparative analysis with countries' practices.
: Naidandorj Anu
: Naidandorj Anu
How did inventory management and supply chain change in Hungarian Nike stores in recent years?
: Béres Benedek
: Béres Benedek
Foreign direct investment in the economies of South Caucasian countries in the context of globalization theoretical and practical problems
: Guliyeva Aynur
: Guliyeva Aynur