Borítókép

MARKETING STRATEGIES FOR GEN Z IN THE USA, The Case of OTAs

Bibliográfiai részletek
Szerző:	Halal Marian
További közreműködők:	Székely György
Dokumentumtípus:	Diplomadolgozat
Kulcsszavak:	Generation Z OTA marketing strategy tourism
Online Access:	http://dolgozattar.uni-bge.hu/25896

Hasonló tételek

Digital Marketing of Marvel Studios and its Impact on Gen Z
‌: Paspalev Georgi Jassenov

Fast Fashion and How Gen Z Sees It Is Social Media the Future of Marketing?
‌: Váray Míra

Understanding Gen Z’s fashion preferences and the role of communication in sustainability
‌: Egedi Gerda, et al.
Megjelent: (2026)

Perspectives of Gen Z workforce at Bosch Budapest on job satisfaction and mental health Strategies for enhancing engagement and information sharing
‌: Nguyen Linh Trang

Influencers and their impacts on Gen Z decision making process for produce purchasing
‌: Dang Dieu Huong

Sustainable consumer behavioral change in lot A value-action gap approach
‌: Halal Marian
Megjelent: (2021)

The impact of influencers on consumer behavior of skincare products among Gen Z in Vietnam
‌: Nguyen Thi Ngoc Anh

The marketing strategy in the case of the brand Pesti Pipi and overviewing of the franchise system
‌: Csörgő Dominik

A GenAI Technológia
‌: Báltin Erik

BiotechUSA marketing tevékenységének vizsgálata
‌: Papp Dávid

Research on the impact and inspiration of OTA on traditional travel market
‌: Wang Rui

The Impact of Influencer Brand Equity on Gen Z’s Intention to Engage in Adventure Tourism A Study Based on Source Credibility Theory in Hungary
‌: Do Thi Thu Uyen, et al.

The impact of eco-anxiety on Gen Z tourists’ willingness to pay for sustainable tourism in Hungary A theory of planned behavior approach
‌: Sarkar Apurba

Investigation of Vietnamese Gen Z's Attitude and Behavior toward Natural Environment Protection when Traveling in the Country
‌: Nguyen Thi My Hanh

Consumer and buyer behaviour among Hungarian Gen Z’s and their preferences on International versus Local Coffee Establishments
‌: Adamov Adrienn

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

Marketing Strategies of Tourism Industry in the Republic of Azerbaijan. The Case of the World Heritage Sites by UNESCO in Azerbaijan
‌: Aghayeva Dilara

The impact of monetary policy on Housing market in the USA
‌: Khakhnelidze Ms Nino

Effect Of Upselling And Cross-Selling Strategies On Consumer Behavior In The Online Clothing Industry In Case Of Female Generation Z In Bosnia And Herzegovina
‌: Tesanovic Marija

Emerging markets and strategies to attract them Case study of the Kempinski Hotel Corvinus Budapest focusing on India
‌: Márton Ottilia Szilvia

Online Travel Search Engines VS Traditional Travel Agents regarding Hungarian Gen Y and Z Individual Travelers
‌: Marton Ferenc László

Az OTA-k szerepe Magyarországon
‌: Bayer Roland

Economic relations between USA-China and USA-China trade war.
‌: Noman Aseel Ahmed

Foreign market entry strategy case-study or analysis of "H&M" in DACH region
‌: Turgunbekova Azia

The examination of branding and competitive strategy of single dish restaurant concept based on the case of Nokedlish
‌: Vu Minh Hanh

OTA és WEB honlapos foglalások értékelő elemzése
‌: Harsányi Fanni

Az OTA-k befolyása a budapesti szállodapiacon
‌: Deák Lilla Anna

Kelet-Közép Európa közlekedéspolitikai fejlesztései 2004 óta
‌: Pásztor Andor

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

A magyar minőségi borok külkereskedelme és marketing programja az EU csatlakozás óta
‌: Hamarics Dávid

Personalization in Marketing as An Effective Strategy to Improve Customer Engagement A case study of Spotify
‌: Nguyen My Linh

Personalization in Marketing as an effective strategy to improve customer engagement A case study of Spotify
‌: Nguyen My Linh

Az USA és Kína szimbiózisa
‌: Mihajlov Boján

Az USA-magyar külgazdasági kapcsolatok
‌: Ferenczi Krisztina

The Marketing Strategy of Volkswagen to Conquer the EV Market
‌: Wood Áron Connor

The role of influencer marketing in case of restaurants
‌: Katalin Alícia Mercédesz

OTA vs direkt foglalások - Szállodai foglalások átfogó elemzése
‌: Pap Csaba István

A hazai lakosság belföldi utazásainak változása 2005 óta
‌: Szabó Otília

The Impact of Artificial Intelligence on Marketing Strategies and Smartphone Sales A Case Study of Apple, Samsung, and Google
‌: Tóth Bence

The impact of social media marketing on Vietnamese Z traveler's decisions to visit historical destinations. Case study Hoa Lo Prison Relic.
‌: Nguyen Thi Kieu Trinh