Traveling habits of generation Z

The effects of changes in travel habits on the operation of travel agencies during the covid period
‌: Ignácz Dániel

Factors influencing the purchasing habits of the younger Vietnamese generation regarding Levi's® recycled fashion
‌: Nguyen The Kien

The effects of advertising on Generation Z
‌: Miklós Csaba

The effects of Internet Advertising on Generation Z
‌: Házi Loretta

The Potential Changes In The Outbound Leisure Travel Habits Of Hungarians In Comparison To Forecasted Global Trends In Leisure Tourism
‌: Oberczán Zsolt

The social impact of virtual identities on generation Z
‌: Gigor Áron

Bridging the gap between generation Z and their employer
‌: Kósi Vivien Enikő

Investigating social media influence during Covid19 on the spending habits of fashion products by young generations (18-30)
‌: Borbély Alíz

Targeting and activating the Y and Z generation through Gaming
‌: Tischler Marcell

Generation Y and Z as a new guest segment
‌: Jakab Viktória Eszter

The Influence of Influencer Marketing on the Consumer Behavior of Generation Z
‌: Faragó Gréta

Online Travel Search Engines VS Traditional Travel Agents regarding Hungarian Gen Y and Z Individual Travelers
‌: Marton Ferenc László

Generation Z as tourism consumers the impact of childhood tourism consumption and the socialization environment - marketing activities of the tourism industry on this group
‌: Horváth Vanda
Published: (2025)

The effect of online communication on the consumer behaviour of generation Y and Z
‌: László Balázs

The Recruitment of Generation Y and Z through the Lenses of Profession.hu
‌: Mányi Petra

Media Consumption Habits in Hungary
‌: Merényi Márk

The Influence of Employer Branding on Generation Y and Z and Its Importance in Hungary
‌: Óvári Viktor Olivér

Generation Green Exploring the Factors Driving Gen Z's Sustainable Fashion Choices
‌: Tibay Csenge

The impact of advertising on the purchasing habits of families.
‌: Sipos Farkas

The influence of commercials on peoples' eating habits
‌: Lengyel Anna Krisztina

Evolution of the eSport industry and its impact on the Hungarian Y&Z generation
‌: Vass Patrik Marcell

Health marketing, the relationship between healthy lifestyle and marketing among generation Z
‌: Talits Petra

Film Tourism Planning based on Chinese Generation Z Tourists’ Preference for Budapest
‌: Shi Junfeng

La consommation du smartphone de la génération Y et Z
‌: Forró Luca Virginia

New Travel Behaviours in Tourism Industry Examination of Influencing Factors among Generation Y
‌: Horányi Krisztina

The Impact of Positive and Negative Emotional Responses to Advertisements on Materialism Among Vietnamese Generation Z
‌: Pham Hoang Thanh Xuan

Television watching habits and their impact on our lives
‌: Szedlacsek Judit

The effects of digitalization on shopping habits and service use
‌: Szűcs Viktor Andor

Healthy eating and consumer food purchasing habits
‌: Nagy Dániel

Generational attitude Hungarian Millennials in the sharing economy
‌: Kovács Tamara

Recombination of product properties for increased demand for sustainable packaging under Generation Z consumers
‌: Paulovics Ágnes
Published: (2021)

The Impact of Covid-19 on Payment Habits From Cash to Contactless Solutions
‌: Jakab Noémi

The importance of eco consciousness and its expression in the consumer behavior of generation X, Y and Z in fashion
‌: Királyfalvi Dóra

Analysing the implementation and communication of sustainability practices in Budapest hotels and the attitude of generation Z towards them
‌: Antal Stefánia Barbara

The role of past travel experiences and perceived risks associated with international travel as determinants of the Millennials' travel behavior
‌: Almási Dóra Vanda

Analysis of Hungarian youngsters' fast fashion shopping habits
‌: Tóth Orsolya