An exploratory study of the impacts of two kinds of influencer marketing KOCs and KOLs on consumer behaviors in beauty care in Viet Nam.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | communication internetmarketing marketing network marketing online marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/45538 |