Product Placement and Brand Building in Video Games

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

Virtual goods selling in online video games
‌: Colabruni Francesco

Product placement egy innovatív kommunikációs eszköz lehetőségei és korlátai
‌: Erdősi Dóra
Published: (2007)

The Influences of Covid-19 on Video Games Consumption and Behaviours
‌: Tran Nguyen-Tung Anh

Product placement mint hirdetési forma a mozifilmekben
‌: Zajácz Barbara

A product placement előretörése és hazai fogadtatása
‌: Nagy Nikolett

The challenges of video game hardware industry supply chain between 2020-2023
‌: Lukács-Fügedy Tamás

Product Placement, azaz a termékmegjelenítés a hazai piacon
‌: Lukácsi Zsuzsa

An Exploratory Research on the Role and Influence of Product Placement in Korean Dramas How can South Korean PPL Affect Customer Behavior and Brand Awareness?
‌: Said Ranya

Building Brand Authority Through Educational Content Marketing Engagement Strategies in Short-Form YouTube Videos
‌: Hajeer dr. Ahmad

Termékelhelyezés a magyar videóklipekben és dalszövegekben, fizetett és ingyenes product placement
‌: Gulyás Gergő Csaba

Brand Building for a Product That Nobody Wants to Buy - Unveiling the xtraordinary Transformation in the Tire Industry A Case Study of Pirelli
‌: Burger Peter, et al.
Published: (2024)

Product placement tengeren innen és túl, megvalósítási utak háttértényezői Amerikában és Európában
‌: Happ Judit

The role of brand management in building customer loyalty
‌: Kulkenov Daryn

Videó, mint marketing?!
‌: Zsigri Dániel Bence

Experiential marketing in building a brand - The future of event organization
‌: Laki Melinda

How self-employed and micro enterprises build their personal brand
‌: Sczigel Dóra Cintia

Athletes brand- and income-building during and after sport career
‌: Vadnai Benjamin

Product Recalls and Brands Analysis of Food Product Recall Announcements on Online News Portals
‌: Majláth Melinda
Published: (2024)

The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers
‌: Tóth Kata Krisztina

The operation, brand building and marketing tools of plastic-free groceries in Hungary
‌: Rudolf Rebeka Mónika

The role of media strategies in building and sustaining personal brands in the digital age
‌: Sadovska Aryna

A product placement és a tartalomba integrált szponzoráció összehasonlítása és a Z generációra gyakorolt hatásuk vizsgálata
‌: Simontsits Ágnes

Games for the Planet Analysis of environmental games
‌: Živanović Aleksandra, et al.
Published: (2022)

The connection between sales and branding within the gaming industry, specifically in League of Legends
‌: Ary Antónia Nikolett

Product Packaging as a Brand Communication Tool
‌: Kim Valeriia

The secret of building a successful personal brand in the social media without advertisement
‌: Soós Evelin

Brand Building in aviation industry examine loyalty programs, the impact of Emirates Skywards program on brand perception and loyalty
‌: Tamás Ditta

The role of social media in brand building in gastronomy – the case of Home of Franziska brunch restaurant
‌: Molnár Léda

How can product compliance be improved in Mid Ocean Brands?
‌: Tar Dorottya Rozália

Zero waste production in Hungary through the example of the Grapoila brand
‌: Skaliczki Tímea Adrienn

The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’
‌: Kazsuk Tamás

A startupok sikerének titka a digitális marketing és a brand building nézőpontjából
‌: Borbély Tamás Attila

A videó önéletrajz jelentősége a ma munkaerőpiacán
‌: Dobó Réka Ágnes

Digitális marketing trendek változása (Rövid videós tartalmak)
‌: Veres Nikoletta

Game On - Videojáték és Marketing
‌: Vogl Máté János