The Influence of Social Media Marketing on Attracting Budapest Business University Student Enrollment

ChatGPT's Effects on University Students' Lives in Hungary
‌: Mózsi Péter Benjámin

Beer types, handcrafted beers, beer consuming habit comparison between the students of the Budapest Business School and the Vrije University Amsterdam
‌: Farkas Ákos

The role of the social media in film-induced touristic attractions in experience economy
‌: Kárpáti Sziszka

Researchers’ Day Conference Proceedings – Budapest University of Economics and Business 2025
‌: Szegedi Krisztina
Published: (2026)

Motivation of students to study Hospitality and Tourism Management program at Savannakhet University, Laos
‌: Bouttathep Vannasinh

Mapping Research on Entrepreneurial Intentions and TPB Among University Students A Bibliometric Study Using RStudio
‌: Haji Bewar
Published: (2025)

Influencer Marketing as a marketing tool in the Hungarian Social Media
‌: Albert Richárd Tibor

The Influence of Social Media on Consumer Behavior
‌: ElHamory Fares Anouar Midhat

Expectations and Career Goals of Tourism and Hospitality Students at Budapest Business School
‌: Chen Huan

The usage of social media in business strategies
‌: Patányi Adrienn

The social media marketing platforms and their utilization by Hungarian ecommerce businesses
‌: Major László Gábriel

The willingness of young graduates to become entrepreneurs at Budapest Business University - Fónagy Kitti Márta
‌: Fónagy Kitti Márta

The impact of influencer marketing on Lining – as Chinese social media Douyin as an example
‌: Ye Jingmei

The first experiences of the BEE Mentor Programme at the Faculty of International Management and Business of the Budapest Business School, University of Applied Sciences
‌: Horváth-Csikós Gabriella, et al.
Published: (2022)

Brand awareness through social media and influencer marketing - Case study Kincsem Hungary
‌: Kovács Anna

American social media and its consumerism influence marketing strategies for engaging generation z
‌: Abualzulof Jwana N. L.

Impacts of Covid-19 on Personal Finance of International Students at Budapest Business School in Hungary
‌: Do Duong Diem Xuan

The influence of social media on the travel decision making process
‌: Dudás Ádám

An Evaluation on How Consumer Behaviour is Influenced by Social Media
‌: Lee Songyi

The importance of environmental and sustainability education in tourism based on the opinion of students at Budapest Business School
‌: Bagdadi Ali, et al.
Published: (2021)

Going green all the way – an empirical study about inculcating sustainable and responsible behavior in the students of University of Debrecen
‌: Murtaza Shah Ali, et al.
Published: (2021)

Social media marketing
‌: Kirtyán Petra

‘Talented student’, ‘future leader’ or ‘you’ – student naming in highly ranked business schools’ mission statements
‌: Géring Zsuzsanna, et al.
Published: (2022)

Stop wasting water! Water consumption in the Students’ Halls of Residence at Mátyásföld of Budapest Business School
‌: Juhász Eszter
Published: (2019)

The Importance of Environmental and Sustainability Education of Tourism Focus Based on The Opinion of Students at Budapest Business School
‌: Remenyik Bulcsú, et al.
Published: (2021)

Examining The Impact of Social Media Influencers' Credibility on Consumer Behaviour
‌: Králik Petra Laura

Perceptions of Brand Image and University Reputation in University Choices
‌: Gávris Gréta Georgina

A social media és az influencer marketing térnyerése a pandémia idején
‌: Jász Jerne Sarolta

A Social Media hatása a fogyasztói magatartásra és az Influencer marketing
‌: Tomka Kitti

Marketingkommunikáció - Social Media Marketing
‌: Horváth Barnabás

Social media és az influencer marketing hatása, a tinédzserekre és fiatal felnőttekre
‌: Hawartheh Mirjam

Social media psychology and its influence on Instagram users' travel inspiration
‌: Kovach Olga

Social Media Marketing How New Cosmetics Brands Are Going Viral Using Organic Reach Through Social Media
‌: Amin Hazem Alaa Zakaria

Artificial Intelligence in Social Media Marketing
‌: Kuklis Júlia

Social media marketing The relation of customer engagement and word-of-mouth on Facebook
‌: Sztrojiny Robert

Comparison of the attractive and repulsive features of Budapest from the tourism point of view
‌: Balázsi Veronika