Applications of AI in Marketing Communications and the General Public’s Perception

Application of Artificial Intelligence in Operation and Management Systems in Vietnam. A focus on AI tools application in the hotel front office department.
‌: Nguyen Thi Anh Dung

The Application of Psychological Strategies in Brand Communication on TikTok in Hungary
‌: Óvári Flóra Veronika

Vinamilk’s communication on social media and its effect on brand perception
‌: Dinh Thi Tuoi

An examination of the public perceptions about the role of tourism in Jordan and the opportunities for a post-COVID-19-reboot
‌: Noaf Mansour Inad Almajali

The usage of mobile applications in the Hungarian insurance market
‌: Drahos Éva

Artificial Intelligence Applications and Tools in Digital Marketing
‌: Garay Lilla Anna

China’s digital public diplomacy on Twitter Users’ perception of the belt and road initiative
‌: Nguyen Thanh Thuy Trang

Application of Value Methodology
‌: Kardos Barbara
Megjelent: (2009)

What factors lead to the successful marketing of iPhone applications?
‌: Bajor Dávid

Marketing Communication of Ruinpubs
‌: Pálinkás Zsófia

Application of digital marketing tools in SMEs A study of Hungarian Micro- and Small sized enterprises operating in the retail sale of electronic devices and software
‌: Bendarzsevszkij Georg

Examination of the development and guest perceptions of intelligent hotels in the Chinese market
‌: Sun Zitong

General Electric – Értékesítés támogatás
‌: Teimel Ákos

Public Relation Activity
‌: Peng Mengyu

The application of magic in the catering and hotel industry
‌: Németh Gábor László

The application of big data in tourism management
‌: LI GUO PING

AI security in the EU under the framework of the EU AI Act
‌: Ben Mna Yassine

AI and the Global Financial Labor Market Economic Displacement, Productivity Opportunities, and Policy Responses
‌: Szabó Bernadett

Online public relations
‌: Kuthy Ákos

SAP Public Cloud
‌: Szlovencsák Csaba

General understanding of the Standby Letter of Credit
‌: Farkas Károly Dávid

Sensory marketing influences women's perceptions and purchasing behavior in the perfume industry
‌: Bayanjargal Purevjargal

Healthcare in the age of AI
‌: Sajti Kíra Viktória

Application of the Artificial Intelligence in the Human Resource Management
‌: Milcsevics Irén

ChatGPT in Hotels, and Applications in the Back Office
‌: Cseke Szabina Elina

ChatGPT in Hotels, and Applications in the Back Office
‌: Cseke Szabina Elina

Proposal for an International AI Governance Organisation to Prevent Catastrophic AI Outcomes
‌: Bayer Judit
Megjelent: (2026)

Online Public Relations Kihasználatlan lehetőség
‌: Ganter Klára

A beszerzés folyamata és problémái a Sollux General Kft. esetében
‌: Holló Enikő
Megjelent: (2014)

The main characteristics of General Electrics and Budapest Bank
‌: Molnár Brigitta Szonja

Packaging as an effective communication tool in marketing
‌: Szabó Péter

Integrated Marketing Communication of The North Face
‌: Karátson Mózes

Emirates Airline’s marketing communication strategy
‌: Király Lilla

Public Art and the Eye of the Beholder Understanding How the Viewer Perceives, Engages with, and Interprets Cultural Narratives in Public Space
‌: Azar Taj Osama

AI megoldások alkalmazása, és AI influenszerek integrálása márkák marketingkommunikációs tevékenységébe
‌: Lukács Martina

Kultúrafinanszírozás, színházi marketing és public relations a Pinceszínház példáján
‌: Balla Noémi Borbála