Consumer and buyer behaviour among Hungarian Gen Z’s and their preferences on International versus Local Coffee Establishments

Spilling the beans - Barista preferences in specialty coffee
‌: Mórász Mátyás

The Impact of Influencer Brand Equity on Gen Z’s Intention to Engage in Adventure Tourism A Study Based on Source Credibility Theory in Hungary
‌: Do Thi Thu Uyen, et al.

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

Analysing marketing strategies influencing consumers behaviour and preferences in casual dining restaurant industry in Vientiane, Laos.
‌: Soukhavongsa Fonsouda

Consumer and buyer behavior in the electronics sector Analyzing the impact of marketing strategies and in-store brand promotion with a case insight on Remington
‌: Ujhelyi Petra

Health conscious consumer behaviour in Hungary-compared to the international trends
‌: Bátai Zsuzsanna

Consumer Behaviour Chocolate Packaging
‌: Nagy Dorina

Measuring Sustainable Attributes Among Local Communities In Djerba Island -Tunisia
‌: Oueslati Soha

Food Allergy and Consumer Behaviour
‌: Sreenivas Murthy Anirudh

Functional food and consumer behaviour
‌: Balázs Blanka Alexa

Consumer perception of product quality regarding instant coffee
‌: Kovács Barbara

The examination of consumer behaviour in Nike brand
‌: Horváth Roland

companies as changemakers for sustainable consumer behaviours
‌: Ezdini Idrak

CHANNEL PREFERENCES IN THE HIGH-VALUE ELECTRONIC DEVICE PURCHASE DECISION PROCESS REGARDING THE PURCHASE ATTITUDEAMONG DOMESTIC BUYERS CSATORNA PREFERENCIÁK A NAGYÉRTÉKŰ ELEKTRONIKAI CIKKEK VÁSÁRLÁSI FOLYAMATÁBANA VÁSÁRLÓI ATTITŰDDEL ÖSSZEFÜGGÉSBEN A HAZAI VÁSÁRLÓK KÖRÉBEN
‌: Taralik Krisztina, et al.
Published: (2022)

The Effects of Influencer Marketing on Consumer behaviour of teenagers
‌: Ertl Pál

Munkaerőpiaci kihívások versus tudásmenedzsment
‌: Bencsik Andrea
Published: (2016)

The impact of social media on consumer purchase intentions in the Hungarian coffee industry
‌: Bitca Luminita

Factors Affecting Consumer Behavior the Premium Coffee Shop in Vientiane, Laos
‌: Vignaket Sompatthana

The examination of breakfast trends and guest perceptions among Hungarian and foreign consumers
‌: Ravadits Nóra

Smart city, or how to establish electric mobility for internal usage? - Powered by Magyar Telekom
‌: Farkas Veronika

Consumer behaviour of the Hungarian young adults in retail stores
‌: Gréczi Dániel

Consumer Behaviour In Fast Fashion At Brick-And-Mortar Store
‌: Dang Mai Nguyen

Impact of Crises Management Packages on Consumer Buying Behaviour
‌: Megyeri Ildikó

An Evaluation on How Consumer Behaviour is Influenced by Social Media
‌: Lee Songyi

Slow fashion - consumer behaviour and attitudes in sustainable fashion
‌: Alymbaeva Begimay

The impact of the deposit return system on Hungarian consumer behaviour
‌: Faragó Bence

Bridging the Intention-Behaviour Gap in Sustainable Tourism A Study of Pro-Environmental Behaviour Among Hungarian Gen Z Travelers
‌: Holczer Bettina

Perceived service quality effect on consumer attitude, consumer behaviour and retail sector performance
‌: Murombo Charity, et al.
Published: (2025)

Perceived service quality effect on consumer attitude, consumer behaviour and retail sector performance
‌: Murombo Charity, et al.
Published: (2025)

Airbnb versus Szállodaipar Betekintés a végfelhasználó és a szakma szemszögéből
‌: Fórisch Fanni

The effect of online communication on the consumer behaviour of generation Y and Z
‌: László Balázs

Visitor case study in the framework of heritage interpretation and consumer behaviour
‌: Boka Izabella

Examining The Impact of Social Media Influencers' Credibility on Consumer Behaviour
‌: Králik Petra Laura

Politika versus gazdaság a magyar-szlovák kapcsolatok ellentmondásai a 2000-es években
‌: Hegedüs Zsuzsanna

Establishment of a Start-Up company
‌: Nagy Dominik

Iszlám versus nyugat - mint civilizációs konfrontáció
‌: Szabó Alexandra