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The role of nation/city branding and its influence on tourism development A Comparative Study of Japan (Tokyo) and France (Paris)

Bibliographic Details
Main Author: Nevihostényi Márton Tamás
Other Authors: Kovács dr. Miklós
Format: Thesis
Kulcsszavak:branding
marketing
Paris
Tokyo
tourism
Online Access:http://dolgozattar.uni-bge.hu/59648
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