Exploring the Influence of Digital Innovation on Tourist Experiences A Cancun, Mexico Case Study
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| Format: | Thesis |
| Kulcsszavak: | Cancun consumers' preferences Smart city Smart Tourism Technologies Tourism Experience |
| Online Access: | http://dolgozattar.uni-bge.hu/60123 |
| Abstract: | This thesis explores how digital innovations influence tourist experiences, focusing on Cancun, Mexico as a case study. It examines Smart Tourism Technologies (STTs) across the Pre-Trip, On-Trip, and Post-Trip phases, highlighting tools like mobile apps, AI chatbots, augmented reality, and digital payment systems. Primary research through a structured survey of 200 international tourists reveals that digital technologies significantly enhance satisfaction, convenience, and engagement. The findings underline the growing importance of smart solutions in modern tourism and offer practical recommendations for Cancun's tourism stakeholders to improve their smart tourism strategies. |
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