Impact of Negative event on Tourism in Ghana

Bibliographic Details
Main Author: Kyeremeh Fosuaa Celestina
Other Authors: Weninger Ágnes Rita
Format: Thesis
Kulcsszavak:events in Ghana
negative impact
reseach metholodgy
summery
tourism
Online Access:http://dolgozattar.uni-bge.hu/60158
Description
Abstract:This research assesses how negative events impact Ghanaian tourism, focusing on tourist perceptions, behaviors, and stakeholder resilience. It explores external influences such as media narratives and political disturbances, alongside internal issues like poor crisis communication and structural weaknesses. Findings reveal key vulnerabilities, with stakeholders aware of rising crises but lacking preparedness. Ghana remains reactive, unlike destinations with digital emergency services and strategic resilience systems in place.