A GenAI Technológia

AI security in the EU under the framework of the EU AI Act
‌: Ben Mna Yassine

Understanding Gen Z’s fashion preferences and the role of communication in sustainability
‌: Egedi Gerda, et al.
Published: (2026)

Digital Marketing of Marvel Studios and its Impact on Gen Z
‌: Paspalev Georgi Jassenov

Proposal for an International AI Governance Organisation to Prevent Catastrophic AI Outcomes
‌: Bayer Judit
Published: (2026)

Healthcare in the age of AI
‌: Sajti Kíra Viktória

AI megoldások alkalmazása, és AI influenszerek integrálása márkák marketingkommunikációs tevékenységébe
‌: Lukács Martina

Influencers and their impacts on Gen Z decision making process for produce purchasing
‌: Dang Dieu Huong

Employee Perceptions of AI Exploring the Relationship Between Perceived Benefits and Skill Gaps in the AI-Driven Workplace
‌: Huang Viktor Mingchen

Ai a magyar médiában
‌: Hideg Gyula Barnabás

The impact of influencers on consumer behavior of skincare products among Gen Z in Vietnam
‌: Nguyen Thi Ngoc Anh

FX ügyletkötés az AI segítségével
‌: Buzás Dominik

Generatív AI rendszerek vállalati használata
‌: Mondi Richárd

The impact of AI on the finance and accounting profession and how business schools can prepare students to thrive in the AI era
‌: Thiagetia Kenneth Koome

Perspectives of Gen Z workforce at Bosch Budapest on job satisfaction and mental health Strategies for enhancing engagement and information sharing
‌: Nguyen Linh Trang

AI és chatbotok integrálása a webáruházakban
‌: Baranyi Zoltán Nikolasz

The Impact of Influencer Brand Equity on Gen Z’s Intention to Engage in Adventure Tourism A Study Based on Source Credibility Theory in Hungary
‌: Do Thi Thu Uyen, et al.

The Impact of AI on Financial Auditing at Financial Firms
‌: Adegunju Adetomiwa Timilehin

AI-Driven Customer Service in Hungary Impact on Consumer Satisfaction
‌: Varga Laura Judit

The impact of eco-anxiety on Gen Z tourists’ willingness to pay for sustainable tourism in Hungary A theory of planned behavior approach
‌: Sarkar Apurba

Technológia váltás a vércukorszintmérő piacon
‌: Hörcsik Ádám

A 3G technológia elhagyása
‌: Németh Richárd

Technológia - és Innovációmenedzsment Kapcsolata Fenntartható Csomagolásfejlesztés
‌: Fábián Péter

Investigation of Vietnamese Gen Z's Attitude and Behavior toward Natural Environment Protection when Traveling in the Country
‌: Nguyen Thi My Hanh

Consumer and buyer behaviour among Hungarian Gen Z’s and their preferences on International versus Local Coffee Establishments
‌: Adamov Adrienn

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

Az AI szerepe a közösségi média hirdetéskezelésében
‌: Nagy Ádám

Az SDTE technológia üzleti potenciálja
‌: Tóthné Pölös Zsuzsanna

Blokklánc technológia integrálása ellátási láncba
‌: Nagy Dávid Krisztián

Az oktatási technológia elfogadása Indiában
‌: Preeti, Goel, et al.
Published: (2024)

Az alpha generáció marketingje és az AI
‌: Laposa Norbert

The Importance of AI Training for Workforce Competency in the Digital Age
‌: Mattoussi Nour
Published: (2025)

AI-Driven Innovations in Risk Management for Financial Institutions
‌: Dilbovarova Azizamo

Applications of AI in Marketing Communications and the General Public’s Perception
‌: Pál Enikő

How AI contributes in affordability and sustainability in Budapest tourism
‌: Bögre Boglárka

AI and the Global Financial Labor Market Economic Displacement, Productivity Opportunities, and Policy Responses
‌: Szabó Bernadett

AI-alapú megoldások a pénzügyi kockázatelemzésben potenciál és etikai kihívások
‌: Virág Evelin