The impact of AI-driven personalization on customers’ purchase intention in the beauty industry

Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

AI-Driven Innovations in Risk Management for Financial Institutions
‌: Dilbovarova Azizamo

The impact of sustainability and environmental mindfulness on consumer attitude in the beauty industry
‌: Márton Rebeka Sára

Potential development opportunities in communication, and customer relationship management of small-, and medium-sized enterprises in the Hungarian beauty industry
‌: Pátrovics András Rodrigó

Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
‌: Mocanu Iulia

The proliferation of data-driven digital industry and the transformation to a digital society
‌: Blandl Andor

The Impacts of Celebrity Endorsement on Brand Perception and Purchase Intention in Vietnam (A Case Study about Ha Anh Tuan endorsing the TIKI brand)
‌: Luong Huyen Anh

Customers' intention in using Fintech services in Vietnam post-Covid-19 pandemic
‌: Truong Hai Minh

Influencer Marketing in the beauty and Lifestyle Industry on TikTok and Instagram
‌: Hamikus Renáta

Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

How Social Media Advertising Influences Consumer Purchase Decisions in a Digital Beauty Shopping Environment the case of Xiaohongshu
‌: Jin Yipei

Personalization in Marketing as An Effective Strategy to Improve Customer Engagement A case study of Spotify
‌: Nguyen My Linh

Personalization in Marketing as an effective strategy to improve customer engagement A case study of Spotify
‌: Nguyen My Linh

Impact of personalized service on guest experience
‌: Ismayilova Nigar

The impact of advertising on the purchasing habits of families.
‌: Sipos Farkas

The impact of COVID-19 on digital customer experience in fashion and apparel industries
‌: Temir Balzhan

The impacts of collectivism-oriented social media marketing activities on brand equity and purchase intention in Vietnam - Case study of a local footwear brand Biti’s Hunter
‌: Le Trung Hieu

Understanding Factors Influencing Job Satisfaction and Turnover Intentions in the Hotel Industry
‌: Thai Ha Phan

Enhancing quality education through AI and youth-driven digital platforms - A scalable model for achieving SDG 4
‌: Mungai Kibiku Samuel
Megjelent: (2026)

Analysis of Front Office Service Quality and Their Impact on Customer Satisfaction in the Hotel Industry
‌: Hevesi Dejan Ernő

What is the relationship between demographics and perceptions of entrepreneurship and entrepreneurial intentions?
‌: Do Phuong Truc Quynh

Employee Perceptions of AI Exploring the Relationship Between Perceived Benefits and Skill Gaps in the AI-Driven Workplace
‌: Huang Viktor Mingchen

The impact of AI on the Effectiveness of Communication & Online Marketing Strategies An Analysis of Customer Engagement and HR ROI
‌: Duric Ahmed

An analysis of online accommodation reservation websites - understanding customers' perceptions to enhance impact on industry
‌: Tran Anh Tuan

Impact of COVID-19 on personal financing of international students in Hungary - solutions towards personal well-being
‌: Tong Gia Hien

A mixed-method investigation of customers' motivation to purchase virtual items the case of microtransactions in multiplayer video games
‌: Mikes Melinda

The Influence of AI Chatbots on B2C Customer Service Benefits, Challenges, and Consumer Reactions
‌: Stark Attila

Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions
‌: Trombitás Lili

CustomAir Services – The key to customer satisfaction and loyalty in the aviation industry
‌: Rigó Krisztina

The Impact of AI on Financial Auditing at Financial Firms
‌: Adegunju Adetomiwa Timilehin

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Megjelent: (2023)

Personal Branding; The implementation of neuroeconomics to create personalized brands and brand personalities
‌: Kancsus Hanna

Sensory marketing influences women's perceptions and purchasing behavior in the perfume industry
‌: Bayanjargal Purevjargal

The Impact of Corporate Social Responsibility (CSR) on Purchasing Behavior in Hungary
‌: Csendes Krisztián Balázs

Data driven decision making in global expansion Leveraging Alteryx
‌: Horváth Réka

The online crisis communication of beauty brands
‌: Králik Jázmin Ilona