Generation Z as tourism consumers the impact of childhood tourism consumption and the socialization environment - marketing activities of the tourism industry on this group
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| Format: | Book part |
| Published: |
Budapesti Gazdaságtudományi Egyetem
Budapest
2025
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| Series: | Szemelvények a BGE kutatásaiból 2024
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| Subjects: | |
| doi: | 10.29180/978-615-6886-21-7_11 |
| Kulcsszavak: | generation Z childhood tourism travel behaviour socialization environment tourism marketing |
| Online Access: | http://publikaciotar.uni-bge.hu/2574 |