Generation Z as tourism consumers the impact of childhood tourism consumption and the socialization environment - marketing activities of the tourism industry on this group
| Szerző: | Horváth Vanda |
|---|---|
| Dokumentumtípus: | Könyv része |
| Megjelent: |
Budapesti Gazdaságtudományi Egyetem
Budapest
2025
|
| Sorozat: | Szemelvények a BGE kutatásaiból 2024
|
| Tárgyszavak: | |
| doi: | 10.29180/978-615-6886-21-7_11 |
| Kulcsszavak: | generation Z childhood tourism travel behaviour socialization environment tourism marketing |
| Online Access: | http://publikaciotar.uni-bge.hu/2574 |
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Hasonló tételek
-
The Influence of Influencer Marketing on the Consumer Behavior of Generation Z
: Faragó Gréta -
The impact of social media on consumer behavior in tourism
: Bodor Csenge -
The effect of online communication on the consumer behaviour of generation Y and Z
: László Balázs -
Film Tourism Planning based on Chinese Generation Z Tourists’ Preference for Budapest
: Shi Junfeng -
The social impact of virtual identities on generation Z
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