Transforming Tyre Sales A Subscription-Based Approach for Enhanced Customer Experience and Sustainability
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| Format: | Book part |
| Published: |
Budapesti Gazdaságtudományi Egyetem
Budapest
2026
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| Series: | Futures in the making - Developing and adapting futures in business – BUEB Day of Hungarian Science 2024
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| Subjects: | |
| doi: | 10.29180/978-615-6886-25-5_5 |
| Kulcsszavak: | subscription-based model Marketing tyre industry Sustainability data analytics end-user interface CRM (Customer Relationship Management) smart logistics carbon footprint |
| Online Access: | http://publikaciotar.uni-bge.hu/2621 |
| Physical Description: | 1-19 |
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| ISBN: | 978-615-6886-25-5 |