Exploring the role of content marketing as a sustainability communication strategy in online audience engagement Scoping review
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| Format: | Book part |
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Budapesti Gazdaságtudományi Egyetem
Budapest, Magyarország
2026
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| Series: | ESG - Risk Management or New Sustainability? VIII.BUEB International Sustainability Student ConferenceProceedings - Budapest University of Economics and Business 2025
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| doi: | 10.29180/978-615-6886-27-9_16 |
| Kulcsszavak: | content marketing Sustainability Communication Online Audience Engagement |
| Online Access: | http://publikaciotar.uni-bge.hu/2646 |