Exploring the role of content marketing as a sustainability communication strategy in online audience engagement Scoping review

The impact of AI on the Effectiveness of Communication & Online Marketing Strategies An Analysis of Customer Engagement and HR ROI
‌: Duric Ahmed

The role of sustainability in the marketing strategy of outdoor clothing brands
‌: Kálmán Krisztián

Community engagement strategies Impact of internal communities on business and employees
‌: Dereviakina Margarita

The role of pricing strategies in the sustainable restaurant concept
‌: Takács Péter Gergő

Understanding Gen Z’s fashion preferences and the role of communication in sustainability
‌: Egedi Gerda, et al.
Published: (2026)

Personalization in Marketing as An Effective Strategy to Improve Customer Engagement A case study of Spotify
‌: Nguyen My Linh

Personalization in Marketing as an effective strategy to improve customer engagement A case study of Spotify
‌: Nguyen My Linh

The role of team building on employee engagement a case of BASF Hungária Kft.
‌: Kelemen Dóra

Exploring the Role of Gastronomy in Budapest’s Luxury Hotels Guest Demographics, Competitive Strategies, and Branding Challenges
‌: Vass Dániel

Building Brand Authority Through Educational Content Marketing Engagement Strategies in Short-Form YouTube Videos
‌: Hajeer dr. Ahmad

Online communication about Sustainability in FMCG companies
‌: Nguyen Thi Quynh Nhu

Exploring tourists' perceptions of sustainable tourism a bibliometric approach
‌: Sarkar Apurba, et al.
Published: (2026)

The role of media strategies in building and sustaining personal brands in the digital age
‌: Sadovska Aryna

Emirates Airline’s marketing communication strategy
‌: Király Lilla

Improving engagement through internal communication factors of Philips Lighting University
‌: Török Gergely Bálint

Cross-cultural communication in middle English literature, English content in a French form?
‌: Tapolcai-Malaczkov Szilvia
Published: (2009)

Online Communication Strategy to Promote the Tourism Industry in the Province of Tungurahua
‌: CUSTODE ADRIANA

Exploring future marketers’ attitudes towards sustainable marketing Insights from Gen Z students in Vietnam and Hungary
‌: Do Tran Diem Mai

The impact of Dove's marketing communication strategy in Hungary
‌: Nagy Réka Petra

Multifaceted Exploration of Naver - Focus on Cyberbullying, Suicides and Mitigation Strategies
‌: Tsogbaatar Oyudari

Online Communication techniques and strategies for increasing sales from the Social Media
‌: Al-Hajjar Ahmed Farah

Role of online marketing in popularization of sustainability, case sutdy on Ligeti Shop
‌: Besenyei Boglárka

Communication Strategy in Crisis of Vietnamese Businesses
‌: Nguyen Minh Hien

The role of sustainability in the Hungarian fashion market
‌: Komma Lilla Katalin

Exploring market entry strategies for Vietnamese SMEs in the European electronic devices and components sector
‌: Le Trung Kien

Leveraging costumer experiences and online reviews to improve marketing strategies of restaurants
‌: Hingyi Péter

Laneige's Communication Strategies How Storytelling Drives Consumer Trust In Hydration-Focused Skincare
‌: Ganbold Bold-Erdene

Maximising Engagement on TikTok - A Comparison of Ryanair’s and Duolingo’s Platform-Specific Strategies
‌: Petkó Laura Csenge

Evaluation of Boeing's 2024 Crisis Communication Strategies
‌: Borbély Luca

An exploratory study of the role of the influencers in Prepy’s marketing strategy
‌: Kósa Réka

Franchise's role in retail growing strategies
‌: Szabó Márton

The role of franchise in retail growth strategy
‌: Shi Junfeng

Sustainable tourism strategy in Morocco Impacts and Opportunities
‌: Azzam Nadya

Comparative analysis of digital and traditional channels and exploring integrated marketing communication in the Digital Age in the Healthcare Industry in the Hungarian Market
‌: Tófalvi Maja

Exploring the Diplomatic Role of Ho Chi Minh City in Comprehensive International Integration The Implication of City Diplomacy for Vietnam
‌: Tran Anh Tuan
Published: (2023)

Communication Strategy and Digital Media Effectiveness for Small Businesses
‌: Enkhtuvshin Khongorzul