Analyzing the implementation of a new loyalty program after the Marriott/Starwood merge – The case of Renaissance Amsterdam
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | customer satisfaction customer service hospitality loyalty program satisfaction survey |
| Online Access: | http://dolgozattar.uni-bge.hu/25818 |
| Abstract: | The research is focusing on analyzing the effects of the new loyalty program which was created shortly after the Marriott and Starwood acqusition. It examines the satisfaction of the customers at the Renaissance Amsterdam Hotel, and shows the importance of customer loyalty. The study also provides better understanding of the process of launchin the new program, and how the associated were prepared for all the changes. In the study the former loyalty programs are compared to the new one and analyzes the changes while introducing the new loyalty tiers and benefits. |
|---|